It's common for producers and agencies to reach plateaus. However with the rapidly changing industry, plateaus are more dangerous than ever, and it's no longer just about overcoming a plateau to find higher levels of success. It's recognizing that what got you to where you are today will not get you any further, and it will no longer be good enough to keep you where you are. It's about delivering value in new and necessary ways.
We are committed to helping agencies take control of their own businesses and avoid the seemingly inevitable backwards slide by reinventing their value proposition.
This reinvention is at the very core of why we chose the name Q4intelligence. Every industry, company, and product will move through four stages of a business life cycle. The cycle starts with a new idea and eventually ends with irrelevance, either because of commoditization or antiquation. However, irrelevance by means of going out of business is not inevitable; that is simply the result of not planning effectively and consistently.
To ensure the continued success of your agency, we review these areas as quadrants and help you plan and execute in a way that puts you in control of each one. Products and services will naturally ebb and flow, and your agency should be able to accomodate those changes without the entire business becoming irrelevant.
This type of business management also requires a new level of effort and commitment to learning, thinking, communicating, and assimilating ideas and information in a way that has not been necessary for the typical insurance agency. This is the "intelligence" part of our name.
While this approach requires a new type of work, it is what will allow you to control your business and keep it healthy and thriving.