Listening is the greatest asset for learning and being able to adapt. We listen to member agencies and take note of what they’re saying and not saying. We listen to what is happening in the industry, in the business world, and in the world at large.
How our beliefs impact our clients
Beliefs drive behaviors, and we believe that you deserve the best.
The purpose of the military is to be so intimidating that the enemy dare not attack. – Sun Tzu
We believe agencies should aspire to hold the position of being a formidable and competitive force in their markets. In order to do this, you need to be in control of your business by determining your own worth and value, have high-performing sales people, and have everyone on the team knowing and playing their role in sales development and value creation.
We are a resource for teaching and guiding agencies along this path to change and growth, and we commit ourselves to challenging thinking at all levels of business decisions.
In order to be that resource and to effectively help agencies take control and always be creating new value for their clients, we have to be continuously challenging ourselves to work at new and higher levels all the time.
Q4i Brand Compass
We’ve identified our key beliefs and practices that drive the type of results we want each of our clients to experience, and we’re sharing them with you here in our Brand Compass. These are the same practices that we teach our members, and we strive to set the example through our own actions.
You’ll see all of these ideas incorporated in everything we do – whether you’re reading, listening, or talking with us. These are our guiding principles for everything we do with and for our clients.
Having a clear definition and purpose for your business is inspiring! Do you have yours outlined?
Our values define how we work and coach
Not just a guide for our own behaviors, but a guide for our curriculum as well.
Learning from the words we hear and the experiences we have is critical. Just observing is not enough; we need to assimilate the information by challenging, developing it, and making correlations.
Application is the difference between having an idea and knowing how to use it. In order to make new information useful, it must be translated to specific circumstances.