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marketing and sales.

Fill prospect pipelines, market your agency, and write new business with the Q4i Growth Platform.

Agency Blog | Crushing Mediocrity

If you’ve been paying attention at all, you know there is a new era of solutions taking hold in the industry. If you haven’t been paying attention, well, you need to get up to speed and fast!

And, to be fair, it’s not so much that these solutions are completely new. In fact, many take us back to the basics of what healthcare used to be. You know, back before it started falling apart.


To paraphrase Mark Twain, “Reports of the death of the industry are greatly exaggerated.”

Many see the industry as on its deathbed. Between the unprecedented number of agencies selling, the belief that the industry can’t recruit new talent, and the countless other challenges weighing on it, many see these as the final days of the independent insurance agency system.

But, they are wrong.


As they say, necessity is the mother of invention. Insurance agencies clearly need help with marketing. And that need led us to start our marketing division at Q4i where we provide help and guidance in developing and managing the critical marketing functions all agencies need to be embracing.


Prospecting

Not all prospect pipelines are created equal. Do you know what separates a good pipeline from a bad one? The quality of the prospects in it: Where they came from and what they look like.

Learn how to identify the right prospects that will help grow your book of business.

Marketing

Your prospective clients will visit your website, your LinkedIn profile, and/or search for you online. What will they see? Is it a compelling story that makes them want to learn more? Or is it just another version of the same story they have from their current broker?

Use your marketing activities to get people excited about having a conversation with your sales team.

Sales

Employers are tired of the same old conversation about a census and a spreadsheet. Consultants who bring a different conversation are seeing different results. Uncover their needs and opportunities through educational discovery and prioritized advice.

Win new business by moving leads through the sales pipeline and converting them into clients.

Leadership

The best leaders make difficult decisions and hold team members accountable to defined processes and high standards. But more importantly, they have a clear vision of where they’re leading the team and approach their role from a position of gratitude and goodwill.

Rise to new levels of agency growth with a strong team rallying around a unified vision.

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“If you are not subscribed to the content of Q4intelligence and following them online, you need to! They’ll give you a healthy kick in the pants. They’ll tell you how it is and how it’s gonna be.  Personally, they inspire me to know it’s okay to say things nobody else is willing to say, but that need to be said.”

~Mike Embry, President, Comprehensive Benefits, Inc. and NAHU