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Fill prospect pipelines, market your agency, and write new business with the Q4i Growth Platform.

Agency Blog | Crushing Mediocrity

As an employee benefits agency owner and/or broker with a full book of business, taking time to plan strategically for your organization can become a challenge. After all, you’re wearing so many hats, right? The most common excuse for not taking time to plan for the business is “I just don’t have time.” 


Before a recent gym class started, the instructor (let’s call her Tula) shared a personal story. She prefaced the story with, “Let me start by saying I LOVE my mom, I really do. But I have to tell you about a recent visit.” She shared the highlights of a couple of their outings, but pretty quickly got to the part of the story she really wanted to share. 


If you have a negative opinion of selling, you are either doing it wrong or you are surrounded by people who are doing it wrong. Long gone should be salespeople perpetuating the smarmy, pushy, all-about-me selling stereotype. Today’s most successful salespeople are 180 degrees the opposite.


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Prospecting

Not all prospect pipelines are created equal. Do you know what separates a good pipeline from a bad one? The quality of the prospects in it: Where they came from and what they look like.

Learn how to identify the right prospects that will help grow your book of business.

Marketing

Your prospective clients will visit your website, your LinkedIn profile, and/or search for you online. What will they see? Is it a compelling story that makes them want to learn more? Or is it just another version of the same story they have from their current broker?

Use your marketing activities to get people excited about having a conversation with your sales team.

Sales

Employers are tired of the same old conversation about a census and a spreadsheet. Consultants who bring a different conversation are seeing different results. Uncover their needs and opportunities through educational discovery and prioritized advice.

Win new business by moving leads through the sales pipeline and converting them into clients.

Leadership

The best leaders make difficult decisions and hold team members accountable to defined processes and high standards. But more importantly, they have a clear vision of where they’re leading the team and approach their role from a position of gratitude and goodwill.

Rise to new levels of agency growth with a strong team rallying around a unified vision.

Q4Live

Q4Live is a networking conference for forward thinking benefits advisors. We gather together about every nine months and share ideas, strategies, how-tos, and how-we-did-it stories. Learning new ideas is great, but knowing how to put them into action is critical for your success with clients. This is where you get the inspiration and the knowledge to pair the idea with the action.

Learn new strategies for connecting with employers in a more effective way and network with other industry-leading advisors and solution providers.

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“If you are not subscribed to the content of Q4intelligence and following them online, you need to! They’ll give you a healthy kick in the pants. They’ll tell you how it is and how it’s gonna be.  Personally, they inspire me to know it’s okay to say things nobody else is willing to say, but that need to be said.”

~Mike Embry, President, Comprehensive Benefits, Inc. and NAHU