Agency Blog | Crushing Mediocrity
On some accounts, your commission payments may be too high. On some accounts, your commission payments may be too low. And on some accounts, your commission payments may be juuusst right.
When the commissions are too high or too low, you need to make adjustments. And, whether they are too high, too low, or just right, you need to be discussing your compensation with your clients. And, in order to make the right adjustment, the discussion is going to have to include a conversation about fees.
The Three Bears of Agency CommissionsJune 18, 2018
It’s difficult for many agencies to get their arms wrapped around the idea of creating a budget and dedicating resources for marketing. It just hasn’t been necessary, so why bother? But now, investing in marketing is a requirement for agencies, making it a new activity that requires dedicated resources and attention.
I’ve been caught a little off guard recently. I am seeing a level of panic in the industry that I don’t think I’ve seen since Parker Conrad was threatening to drink the industry’s milkshake.
“If you are not subscribed to the content of Q4intelligence and following them online, you need to! They’ll give you a healthy kick in the pants. They’ll tell you how it is and how it’s gonna be. Personally, they inspire me to know it’s okay to say things nobody else is willing to say, but that need to be said.”
~Mike Embry, President, Comprehensive Benefits, Inc. and NAHU