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marketing and sales.

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Agency Blog | Crushing Mediocrity

Marketing is growing in importance for insurance agencies, and it’s assuming a more and more significant role in the overall prospecting and sales effort. Reflect on your activities – how engaged are you and your company with marketing? And be honest about it. You may be surprised at how much time has passed since you last engaged. When was your last LinkedIn post? Your last blog article? Your last marketing-focused email?


Perhaps the most significant ongoing challenge for producers is keeping their pipeline filled with the right number of the right opportunities. A close second is to keep moving those rare opportunities they do have through the pipeline to close.


Sales is a difficult job, no doubt. And prospecting can be the most difficult and the scariest part of that job. It’s no wonder producers have become so gifted at making excuses and the leaders at covering for them. 

We've heard a lot of excuses. Here are just a few of the highlights.


Q4Live

Q4Live is a networking conference for forward thinking benefits advisors. We gather together about every nine months and share ideas, strategies, how-tos, and how-we-did-it stories. Learning new ideas is great, but knowing how to put them into action is critical for your success with clients. This is where you get the inspiration and the knowledge to pair the idea with the action.

Learn new strategies for connecting with employers in a more effective way and network with other industry-leading advisors and solution providers.

Explore our Agency Growth Platform

Prospecting

Not all prospect pipelines are created equal. Do you know what separates a good pipeline from a bad one? The quality of the prospects in it: Where they came from and what they look like.

Learn how to identify the right prospects that will help grow your book of business.

Marketing

Your prospective clients will visit your website, your LinkedIn profile, and/or search for you online. What will they see? Is it a compelling story that makes them want to learn more? Or is it just another version of the same story they have from their current broker?

Use your marketing activities to get people excited about having a conversation with your sales team.

Sales

Employers are tired of the same old conversation about a census and a spreadsheet. Consultants who bring a different conversation are seeing different results. Uncover their needs and opportunities through educational discovery and prioritized advice.

Win new business by moving leads through the sales pipeline and converting them into clients.

Leadership

The best leaders make difficult decisions and hold team members accountable to defined processes and high standards. But more importantly, they have a clear vision of where they’re leading the team and approach their role from a position of gratitude and goodwill.

Rise to new levels of agency growth with a strong team rallying around a unified vision.

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“If you are not subscribed to the content of Q4intelligence and following them online, you need to! They’ll give you a healthy kick in the pants. They’ll tell you how it is and how it’s gonna be.  Personally, they inspire me to know it’s okay to say things nobody else is willing to say, but that need to be said.”

~Mike Embry, President, Comprehensive Benefits, Inc. and NAHU