Agency Blog | Crushing Mediocrity
With access to so much information, today’s buyers are able to do extensive research on their own, without talking to a sales person. Where does this leave you as a sales person in the process?? With significantly less influence over the buying decision.
Marketing is a waste of money and time! – Something said by way too many benefits agencies and advisers.
Is marketing a money pit? It can be if you treat it as an afterthought or one-off activities.
Every time I turn around these days, one word keeps popping up – transparency. Normally, I get tired of these buzzwords-of-the-day really quick; I know I’m not alone. A simple Google search of overused buzzwords will return such favorites as innovative, disruption, guru, and, on at least one list, transparent is right there.
The Transparent Benefits AdvisorAugust 5, 2019
“If you are not subscribed to the content of Q4intelligence and following them online, you need to! They’ll give you a healthy kick in the pants. They’ll tell you how it is and how it’s gonna be. Personally, they inspire me to know it’s okay to say things nobody else is willing to say, but that need to be said.”
~Mike Embry, President, Comprehensive Benefits, Inc. and NAHU