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The intelligent partnership for General Agencies

One unified system to train, develop, and grow every agency you support.

The easiest way to elevate your entire ecosystem consistently, sustainably, and at scale.

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Sales Training (5)

We work with benefits agencies every day, and we see the same challenges over and over:

  • Producers who haven't been trained to sell.
  • Leaders who are spread thin and overwhelmed.
  • Service teams drowning in reactive work.
  • Agency owners who want to build something better but have no idea where to start.

For a GA, these challenges compound quickly. When each agency is struggling to build structure, consistency, and confidence, it becomes difficult for them to stay engaged and difficult for you to deliver the level of member value they’re looking for. This is the gap Goose fills.

 

What exactly is Goose, and how does it support the agencies we work with?

Goose is a business-building platform designed specifically for employee benefits agencies. It gives producers and agency leaders the structure, training, tools, and peer support they need to run a more disciplined, consistent, and growth-oriented operation.

Agencies get clear processes for selling, servicing, and managing their business, and they get a community that keeps them accountable along the way. When your agencies use Goose, they build stronger teams, sharpen their focus, and operate with far more intention.

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The MORE System™

How does Goose improve producer performance and reduce turnover?

Producers fail when they lack a clear process, support, and accountability. Goose gives them all three. The MORE Sales System shows them exactly how to build a pipeline, run a sales process, and close the right business.

PAR Groups surround them with peers who push them, encourage them, and help them stay on track. With structure and support, producers ramp faster, stay more focused, and develop the confidence they need to stick with the role instead of burning out or disengaging.

The MORE System™, a five-series course for consultative sales development, will help you build an operational model and generate predictable revenue.
Business strategy, meet clarity

How does partnering with Goose help a GA strengthen its own network of agencies?

When your agencies improve the way they prospect, sell, and operate, you feel that impact immediately. Better training leads to better conversations. Better conversations lead to stronger case quality and cleaner submissions.

Goose members tend to be more selective, more strategic, and more stable. That means fewer fire drills, more predictable growth, and a healthier pipeline flowing back to the GA. The partnership strengthens your entire ecosystem because your agencies become more capable and confident business partners.

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If you want to go far, come with us

What makes Goose different from training programs or resources GAs already offer?

Carrier training is valuable, but it doesn’t teach agencies how to build and run a business. Goose does. We don’t offer product training, CE, or a library of random videos. Goose gives agencies a proven structure for selling, servicing, growth planning, and leadership development.

We provide ongoing sales and professional development training, our community keeps people accountable, and tools help agencies implement growth-oriented change. It’s the operational discipline most agencies are missing and the kind of support most GAs don’t have the bandwidth to provide internally.

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FAQ

How does the program help agencies grow more intentionally and profitably?

Goose teaches agencies to be more strategic in the opportunities they pursue. As agencies become more selective, their service model improves, margins stabilize, and team alignment strengthens.

Agencies also get repeatable processes for planning, growth strategy, and client experience, which cuts down on chaos and lets them operate with a level of consistency most small agencies have never had before. The end result is cleaner business for you and a healthier, more resilient agency for them.
Will this help agencies improve conversion and close ratios?

Yes. Goose trains agencies to lead with strategy instead of spreadsheets. They learn to diagnose employer needs, guide conversations with intention, and build a consultative relationship rather than competing on price. This shift is what produces higher-quality submissions, better retention, and stronger long-term partnerships with the GA. Goose gives agencies the mindset and the tools to elevate their approach so they stop racing to the bottom and start bringing in business that aligns with your underwriting strategy.
Is this program appropriate for new producers with no insurance experience?

Absolutely. Goose is built to support new producers who are walking into the industry without a roadmap. The program gives them the fundamentals they typically don’t get anywhere else: how to target prospects, how to approach employers, how to run a sales meeting, and how to build a pipeline that isn’t dependent on luck.

New producers get structure from day one, which significantly increases their chance of success and shortens their time to real production. Please note, however, that Goose does not provide insurance and product training. 
Do experienced producers gain value, or is this only for rookies?

Experienced producers often get just as much value, if not more. Goose gives them a chance to refine their process, reconnect with their strengths, and adopt modern practices they may have missed along the way. Peer Groups, in particular, resonate with seasoned producers because they finally have a cohort that challenges, pushes, and holds them accountable. The result is a more intentional, strategic, and disciplined producer—skills that matter regardless of how long someone has been selling.
How involved does the GA need to be? Goose is designed to be turnkey for you. We handle onboarding, support, training, and community engagement. The GA’s role is simply deciding how you want to position the partnership: full sponsorship, partial subsidy, or a preferred partner arrangement. Your role is simply to enable your agencies to access a resource that makes them stronger partners for you.
How does Goose support long-term agency development and growth? Goose helps agencies build the habits, processes, and leadership mindset needed to stay competitive as the industry evolves. Agencies learn how to plan, align their team, develop producers, and operate with far less chaos. Over time, this builds stronger books of business, develops future leaders, and strengthens the agency as a whole. For GAs, that means working with partners who are more stable, mature, and capable of growing alongside you.

Hear directly from our members

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Kevin Curran-1
"We had three straight years of 40% growth that we attribute to implementing what we learned from Q4i."
Kevin Curran | Founder, Salt Margin
Billy Bridwell-1
"Joining Q4i was one of the best business decisions I’ve ever made. Together, we have traversed the mountain of organizational growth."
Billy Bridwell | Sr. Vice President
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LCY
"I don't remember the last time I was so confident in the future of my business! I made this investment in myself so I could feel this way again. Thank you!"
Lindsay Clarke Youngwerth | Keenly