RFPs Are a Stupid Way to Choose a Benefits Broker
Kevin Trokey
2025-09-15
Summary Traditional RFPs waste time, hide real opportunities, and reduce brokers to ...
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Keeping Disruptive Emotions Out of the Employee Benefits Sales Process
Wendy Keneipp
2025-09-08
Summary Every decision starts with emotion, and in sales, ignoring that reality is ...
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In Sales, the More You Prepare, the Luckier You Get
Kevin Trokey
2025-09-02
The straight-talk summary Preparation is the sales advantage most people overlook. Buyers ...
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Are You Missing the Heart of Your Client Experience?
Wendy Keneipp
2025-08-25
The straight-talk summary Defining your company’s purpose and client experience is ...
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The Prospecting Habit That Separates Closers from Chasers
Kevin Trokey
2025-08-18
The straight-talk summary Prospecting is hard, but most salespeople make it harder by ...
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The Goose Effect: Turning Points That Build Insurance Agencies
Wendy Keneipp
2025-08-11
The straight-talk summary
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F-bombs, Failures, and Forward Momentum
Kevin Trokey
2025-08-04
The straight-talk summary Q4Live is a no-frills, no-ego gathering of Goose community ...
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Listening Builds Trust, Closes Deals, and Grows Your Agency
Wendy Keneipp
2025-07-28
The straight-talk summary Listening is a true superpower in sales and leadership. When ...
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Three Ways to Turn New Clients Into Long-term Promoters
Kevin Trokey
2025-07-21
The straight-talk summary You don’t lose clients at the end; you lose them at the ...
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Stop Following the Script: Build the Employee Benefits Agency You Actually Want
Wendy Keneipp
2025-07-14
The straight-talk summary Owning an employee benefits agency doesn’t automatically make ...
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