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THE PLATFORM
Goose
Courses, tools, coaching, and a peer community. The ultimate wingman for growing your benefits business. 
Explore Goose
THE PLATFORM
Explore Goose

The growth platform overview

Goose Features
A full breakdown of what's included
Goose Pricing
Base, Pro, Enterprise
SALES TRAINING
MORE™ Sales Training
Our consultative method
The MORE System™ Curriculum
A full breakdown, lesson by lesson
Sales + Professional Development

A deep dive for employee benefits agencies

FOR VENDORS
Friendor Program

Partner with our community

Read the Industry Blog Ideas to Grow Your Employee Benefits Agency

Explore topics in business strategy, sales, leadership, and team development.

Looking for something in particular?

The concept of being in control and driving the sales process. A person with both hands on the wheel of a car.
Kevin Trokey 06/11/26

Be a Control Freak

Take control of your sales process to achieve higher earnings, job satisfaction, and career growth by embracing proactive selling over order-taking.

Benefits advisor leading a consultative sales conversation with a client

You’re a Sales Organization First and a Benefits Agency Second

Kevin Trokey 06/08/26
Two struggling business people

Why Employee Benefits Agencies Struggle to Adopt Consultative Sales Training

Wendy Keneipp 06/01/26
A businessperson who is having a bad meeting with clients.

Why Benefits Brokers Lose in the First Meeting (And How to Fix It)

Kevin Trokey 05/26/26
People in a business setting discussing something
Featured
Wendy Keneipp

Your Brand Isn't Your Logo. It's the Experience You Create

Transform your agency's brand by focusing on purpose, client experience, and emotional connection to stand out in a competitive market.

The concept of building an agency and a company. A team together and building something together.
Featured

How to Build a Future-Ready Agency as Your Company Grows in 2026 and Beyond

Wendy Keneipp
A sales team working together
Featured

The Questions That Separate Exceptional Producers From Average Ones 

Kevin Trokey
Person writing appointments in their calendar
Featured

Why Agency Sales Training Fails Without a Time Commitment

Wendy Keneipp

 

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