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People in a business setting discussing something

Marketing

Your Brand Isn't Your Logo. It's the Experience You Create

Wendy Keneipp

Concept of disruption. Businessperson standing apart from the rest

Marketing

Before You Disrupt Healthcare, Disrupt the Buying Process

Kevin Trokey

The concept of new client experience. A doorway with light shining through, evoking new possibilities and growth with clients

Marketing

Three Ways to Turn New Clients Into Long-term Promoters

Kevin Trokey

A set of lightbulb blocks, with one lightbulb coming out of the stack

Marketing

Why Your Message Isn't Appealing to Your Buyers

Wendy Keneipp

Concept of marketing messaging and standing out in a crowd of competitors. A red pawn piece above a group of wooden pawn pieces.

Marketing

When Growing Your Business, Messaging Matters

Kevin Trokey

Concept of branding and brainstorming. Glasses, a lightbulb, and office tools on a yellow background.

Marketing

Weak Companies Don’t Define Their Brands

Wendy Keneipp

The concept of trust, familiarity, and recognition.

Marketing

Trust, Familiarity, and Recognition

Kevin Trokey

Person looking at their distorted reflection in a puddle

Marketing

You Likely Suffer from a Distorted Perspective of Marketing’s Worth

Wendy Keneipp

A person recording a video and getting a lot of likes.

Marketing

It’s Not a Popularity Contest

Kevin Trokey