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THE PLATFORM
Goose
Courses, tools, coaching, and a peer community. The ultimate wingman for growing your benefits business. 
Explore Goose
THE PLATFORM
Explore Goose

The growth platform overview

Goose Features
A full breakdown of what's included
Goose Pricing
Base, Pro, Enterprise
SALES TRAINING
MORE™ Sales Training
Our consultative method
The MORE System™ Curriculum
A full breakdown, lesson by lesson
Sales + Professional Development

A deep dive for employee benefits agencies

FOR VENDORS
Friendor Program

Partner with our community

Read the Industry Blog Ideas to Grow Your Employee Benefits Agency

Explore topics in business strategy, sales, leadership, and team development.

Looking for something in particular?

Professional woman dancing cheering among falling confetti
Wendy Keneipp 11/02/26

How Boutique Benefits Agencies Compete Against National Brokerages

How boutique benefits agencies win against national brokerages with a consultative sales process, speed, a vetted specialist bench, and a village of peers.

Five colleagues around a conference table in a bright office listen as a man in glasses leans in to point at papers on the table.

If You Hire Producers, Sales Training Is Your Responsibility

Kevin Trokey 10/26/26
Woman leading a team in the office

Create a Director of Client Experience and Free Up the Owner’s Time to Sell

Wendy Keneipp 10/19/26
A benefits producer explains her proposal to a group of company decision makers seated around a conference table in a bright office.

How to Reach Every Decision Maker in a Benefits Sale

Kevin Trokey 10/12/26
People in a business setting discussing something
Featured
Wendy Keneipp

Your Brand Isn't Your Logo. It's the Experience You Create

Transform your agency's brand by focusing on purpose, client experience, and emotional connection to stand out in a competitive market.

The concept of building an agency and a company. A team together and building something together.
Featured

How to Build a Future-Ready Agency as Your Company Grows in 2026 and Beyond

Wendy Keneipp
A sales team working together
Featured

The Questions That Separate Exceptional Producers From Average Ones 

Kevin Trokey
Person writing appointments in their calendar
Featured

Why Agency Sales Training Fails Without a Time Commitment

Wendy Keneipp

 

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