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THE PLATFORM
Goose
Courses, tools, coaching, and a peer community. The ultimate wingman for growing your benefits business. 
Explore Goose
THE PLATFORM
Explore Goose

The growth platform overview

Goose Features
A full breakdown of what's included
Goose Pricing
Base, Pro, Enterprise
SALES TRAINING
MORE™ Sales Training
Our consultative method
The MORE System™ Curriculum
A full breakdown, lesson by lesson
Sales + Professional Development

A deep dive for employee benefits agencies

FOR VENDORS
Friendor Program

Partner with our community

Read the Industry Blog Ideas to Grow Your Employee Benefits Agency

Explore topics in business strategy, sales, leadership, and team development.

Looking for something in particular?

A benefits producer explains her proposal to a group of company decision makers seated around a conference table in a bright office.
Kevin Trokey 10/12/26

How to Reach Every Decision Maker in a Benefits Sale

Any benefits decision maker can derail a deal your champion supports. Ask two questions and get the owner, HR, and CFO into the conversation early.

Two professionals in business suits talk across a table with a laptop in a sunlit office.

How to Get Producers to Sell on Value Instead of Competing on Price

Wendy Keneipp 10/05/26
A sales leader points to a CRM pipeline board on a laptop while reviewing open opportunities with a colleague across the table.

Three Small Sales Habits That Lead to Big Results

Kevin Trokey 09/28/26
Five colleagues gathered around a table in a bright, open-plan office, smiling and talking together over scattered papers, coffee cups, and a laptop during a casual meeting.

Insurance Agency Network or Business Coaching? Ask What It's Built to Optimize

Wendy Keneipp 09/21/26
People in a business setting discussing something
Featured
Wendy Keneipp

Your Brand Isn't Your Logo. It's the Experience You Create

Transform your agency's brand by focusing on purpose, client experience, and emotional connection to stand out in a competitive market.

The concept of building an agency and a company. A team together and building something together.
Featured

How to Build a Future-Ready Agency as Your Company Grows in 2026 and Beyond

Wendy Keneipp
A sales team working together
Featured

The Questions That Separate Exceptional Producers From Average Ones 

Kevin Trokey
Person writing appointments in their calendar
Featured

Why Agency Sales Training Fails Without a Time Commitment

Wendy Keneipp

 

Want more referrals? Put energy into fewer, better relationships. 

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