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Explore topics in business strategy, sales, leadership, and team development.

Pack Your SHIFT, We’re Going to Nashville!

Kevin Trokey

2019-02-18

Kevin Trokey

2019-02-11

When was the last time you bought a new car? If it has been in the last few years, according to industry sources, the process probably went a little bit like this.

Kevin Trokey

2019-01-21

As we train/coach agencies and their producers to be more effective sales organizations/individuals, we share several core philosophies. One of the tenets of our approach is that sales is a transfer of confidence. In other words, you are always working to give prospects confidence that, by working with you, their business will get better results.

Kevin Trokey

2019-01-14

In the end, prospect/client experience is all that matters. No doubt, the details along the way are critical, but the way they feel about their experience with you is what will linger.

Kevin Trokey

2019-01-02

Every year we establish a theme. It keeps us focused. Not only do we use the theme to concentrate our internal efforts, we also use it as a guide for what we bring to the market. If you follow our content, you are likely to recognize many of our past themes: Relevance, Simplify, Intentional, and, most recently, New Normal.

Kevin Trokey

2018-12-17

New Year’s is fast approaching and you know what that means? Well, it means a couple things. First, there is the very real possibility you are going to wake up with a hangover. No, not THAT kind of hangover! Okay, maybe that kind too, but that’s not what I mean. You are going to wake up hungover from the wild time that was 2018, specifically 4th quarter.

Kevin Trokey

2018-11-26

Title is a quote from Yogi Berra. 😀

Kevin Trokey

2018-11-20

There are some basic sales tools you can and need to use to make your success more predictable, but you’re not using them. I know because I ask and I usually get the same answer.

Kevin Trokey

2018-11-05

Would you believe me if I told you next renewal season would be easier if you did two renewals for each client as opposed to one? Sounds crazy I know, but it’s true.

Kevin Trokey

2018-10-29

I hear benefit producers complain about the fourth quarter all the time. They talk about how crazy it is, how there are so many renewals to handle, and how there just isn’t enough time for everything. The complaints go on and on, and suddenly, they are convinced that there isn’t time to get everything done, and something has to go. Unfortunately, they usually choose prospecting as the first thing to eliminate. It seems like a legitimate reason to avoid the task they hate most, right?

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