Read the blog Ideas to grow your benefits business

Explore topics in business strategy, sales, leadership, and team development.

Too Many Employee Benefit Agencies Aren’t Built to Last

Kevin Trokey

2019-07-15

We are thrilled to be partnering with the Self-Insurance Institute of America (SIIA) and offering a new monthly feature in their magazine, The Self-Insurer. We'll be discussing the dynamics of employee benefits brokers, how they can be more successful, and how their partners can be more successful in working with them.

Kevin Trokey

2019-07-08

As an insurance agency, the difference between success and failure almost always comes down to whoever communicates most effectively. But, holy crap, the communication bar in this industry is so low it could be used as a limbo pole.

Kevin Trokey

2019-06-24

Every agency has two basic goals: keep the business they have and get the business they don’t. Because of those goals, most agencies tend to structure their growth model and plans around those two operational areas – sales and service.

Kevin Trokey

2019-06-03

Based on conversations we have every day, we know the concept and execution of a successful marketing strategy is one of the greatest challenges benefits agencies struggle with. While agencies have survived without such a strategy and plan in the past, those days are over.

Kevin Trokey

2019-05-20

As you read this, we are gathered with some of our favorite people in Nashville for Q4Live, our networking/learning/growing conference for forward thinking benefits advisors.

Kevin Trokey

2019-04-29

If you have a negative opinion of selling, you are either doing it wrong or you are surrounded by people who are doing it wrong. Long gone should be salespeople perpetuating the smarmy, pushy, all-about-me selling stereotype. Today’s most successful salespeople are 180 degrees the opposite.

Kevin Trokey

2019-04-08

If only I had a dollar for every time I heard an insurance agency claim, “What really sets us apart from our competition is the level of service we provide.” If I did, I’d likely be writing this blog from the cabin of my 40’ yacht moored behind my oh-so-big beach house.

Kevin Trokey

2019-04-01

How cool would it be to spin straw into gold?! Surely, that would get you a spot in the finals of America’s Got Talent! While turning straw into gold may only be the stuff of fairy tales, you do have the ability to do something almost as good: Turn complete strangers into clients.

Kevin Trokey

2019-03-25

I’m sure you’re familiar with the theories of Charles Darwin, but have you ever heard of the Darwin Awards? If not, you have to check them out. In a word, UNBELIEVABLE.

Kevin Trokey

2019-03-04

Okay, to be fair, I don’t think for a moment that Simon has it wrong. In fact, I am as big a fan of his Why message as anyone. It’s just that in order to achieve true sales clarity, his idea needs to be taken a bit further.

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