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Explore topics in business strategy, sales, leadership, and team development.

Hey Insurance Agencies, What’s in Your Blank?

Kevin Trokey

2018-10-08

On a recent LinkedIn update of mine, Kristi Winters left the comment “If you’re not ethical in your marketing and promotions, how can anyone expect you to be ethical in your business?”

Kevin Trokey

2018-10-01

No secret, benefits and insurance advisors are prone to chasing bright and shinies in a way that makes most heads spin.

Kevin Trokey

2018-09-24

I wrote a recent LinkedIn post expressing concern about the tone of conversations taking place online and how the bashing and attacking of carriers and providers continues to escalate. I pointed out the obvious, the BUCAHs are paying attention and will react. It's happening.

Kevin Trokey

2018-09-04

If you spend any time online at all, you have felt a level of industry energy that I’m not sure has ever existed before. The source of the energy is the confidence advisors have found in helping their clients finally take some control of their healthcare spend. Oh, and they’re also helping improve the quality of care!

Kevin Trokey

2018-08-27

We are a bit unconventional in most things we do, and the schedule of our networking conference is no exception. Every 9 months we reconvene the reunion otherwise known as Q4Live. This week marks the 13th such reunion.

Kevin Trokey

2018-08-13

And, your business growth depends on you NOT being a wallflower.

Kevin Trokey

2018-08-06

You don’t have to scroll very far in your social media timeline to see the posts of outrage and calls for transparency aimed at the players in today’s health care/insurance game.

Kevin Trokey

2018-07-23

Selling is a transfer of confidence. You are always working to give your prospects confidence that they will get better results once they start working with you. Of course, you can’t give away what you don’t possess yourself. Your prospects will never be confident in you if they sense any level of self-doubt.

Kevin Trokey

2018-06-18

On some accounts, your commission payments may be too high. On some accounts, your commission payments may be too low. And on some accounts, your commission payments may be juuusst right. When the commissions are too high or too low, you need to make adjustments. And, whether they are too high, too low, or just right, you need to be discussing your compensation with your clients. And, in order to make the right adjustment, the discussion is going to have to include a conversation about fees.

Kevin Trokey

2018-06-04

I’ve been caught a little off guard recently. I am seeing a level of panic in the industry that I don’t think I’ve seen since Parker Conrad was threatening to drink the industry’s milkshake.

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