Summary
These were the Industry Blog articles that sparked the most conversations in 2025. From prospecting habits and sales strategy to leadership mindset and agency operations, each one brings a fresh perspective on how to grow a benefits business with more clarity and purpose. Catch up on the insights your peers couldn’t stop reading.
Here we are, another year almost in the books. The employee benefits industry has been evolving at warp speed, requiring you to not only expand your insurance knowledge but also evolve your business model with it. Once again, you showed up to our Q4i blogs to think differently, allow yourself to be challenged, and keep pushing forward. You clicked, read, shared, and talked about topics that matter deeply to our industry and to the people working in it.
This year’s top articles are full of perspective shifts, candid commentary, and practical strategies to streamline your operations. Whether you’re re-reading or discovering them for the first time, these are the topics that made the biggest impact in 2025.
RFPs Are a Stupid Way to Choose a Benefits Broker
If you’re still responding to RFPs out of habit, this article might be the nudge you need to stop. We dig into why most RFPs are a terrible way to evaluate the value a broker can bring and what employers should be asking instead. This one sparked a lot of conversations about the buying process and how agencies can take control of the sales experience.
Why Your Service Team Needs To Go Through Sales Training
Agencies that separate service from sales are missing a huge opportunity. This post explains why training your service team in sales fundamentals strengthens client relationships and helps your team deliver more aligned, consistent value. When everyone understands the sales message, everyone works in the same direction.
The Power Of Us
We kicked off 2025 talking about the idea of “us.” And this article is a reminder that you don’t have to figure it all out alone. Building a community of support, inside and outside your agency, is one of the smartest moves you can make. Use it as fuel to drive your growth.
Prospect, Close, Repeat
This one is for the producers. If prospecting feels overwhelming, this blog helps you rethink your rhythm. It breaks down simple, repeatable habits that lead to stronger conversations and a more predictable pipeline. Small daily actions add up to big results when you stay focused.
Toxic Work Habits Don’t Quit When You Do
Just because you left a toxic work environment doesn’t mean it left you. This article looks at how habits and mindsets from past jobs can carry into new roles and cause friction, even when the environment is better. If you’re noticing patterns you don’t like, this is worth the read.
The Goose Effect: Turning Points That Build Insurance Agencies
The most successful agencies hit a moment when they decide to do things differently. This blog explores those turning points and how structure, accountability, and community help owners grow on purpose. It’s also a behind-the-scenes look at how Goose members are rewriting their playbooks.
The Sales Magic You’re Looking For
If you’re still looking for a sales silver bullet, this article brings you back to reality in the best way. There is no magic. But there is clarity, preparation, and follow-through. This post shows how confidence in sales comes from knowing your process and trusting your approach.
Stop The Chaos: Use Project Briefs To Streamline Agency Projects
Agency teams juggle a lot of projects, which often means details get dropped, and deadlines go sideways. This post introduces the simple power of a project brief. It’s a game-changer for getting everyone on the same page, working toward the same goal, and finally putting an end to the project chaos.
The Prospecting Habit That Separates Closers From Chasers
Some producers chase every lead. Others consistently close the right ones. This article lays out what makes the difference and how a consistent prospecting routine can transform your confidence and results. Learn how to work more intentionally.
The Employee Benefits Agency, Reimagined
What should a modern benefits agency look like? This one challenges traditional thinking and outlines a new agency model focused on strategy, education, and long-term value. If you’re ready to build something more intentional and aligned with today’s market, this blog will show you what’s possible.
What’s next?
You’re building something meaningful with your employee benefits agency, and Q4i is here to support that every step of the way, from sales training and business coaching to ideas we share freely each week.
These articles were the most popular for a reason. They speak to the real work of running and evolving a benefits agency in today’s world. Want to make sure you don’t miss the next big one?
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Content originally published on Q4intelligence
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