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Read the Industry Blog Listing all posts for Marketing topic

Insurance Agency Websites

Marketing

Insurance Agency Websites

Tony Sova

Marketing

You Can't Afford 'Free' as a Business Model

Wendy Keneipp

Who's Your Audience? You Might be Sending Mixed Messages

Marketing

Who's Your Audience? You Might be Sending Mixed Messages

Wendy Keneipp

Marketing activities should be led by the agency, be intellectual activities to challenge prospective clients' current thinking, and should prepare them for the sales process.

Marketing

Using Marketing to Challenge and Attract Prospects

Wendy Keneipp

Marketing

Clients See Your Brand One Employee at a Time

Wendy Keneipp

Marketing

Fully Define Your Ideal Clients for a Better Pipeline

Wendy Keneipp

Being the same type of business and offering the same products as your competition will not get you farther ahead. Create a new category to differentiate and bring an improved value proposition to clients.

Marketing

Don't Allow Competitors to Determine Your Business Model

Wendy Keneipp

Insurance agencies are in the early stages of pursuing marketing programs and need to be creating a fully defined plan before jumping in and getting distracted with many individual activities that don't tie to a company goal.

Marketing

Tactical Marketing Activities are Wasting Your Time

Wendy Keneipp

Agency Marketing: A Shift In Thinking

Marketing

Agency Marketing: A Shift In Thinking

Wendy Keneipp