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THE PLATFORM
Goose
Courses, tools, coaching, and a peer community. The ultimate wingman for growing your benefits business. 
Explore Goose
THE PLATFORM
Explore Goose

The growth platform overview

Goose Features
A full breakdown of what's included
Goose Pricing
Base, Pro, Enterprise
SALES TRAINING
MORE™ Sales Training
Our consultative method
The MORE System™ Curriculum
A full breakdown, lesson by lesson
Sales + Professional Development

A deep dive for employee benefits agencies

FOR VENDORS
Friendor Program

Partner with our community

Read the Industry Blog Ideas to Grow Your Employee Benefits Agency

Explore topics in business strategy, sales, leadership, and team development.

Looking for something in particular?

The concept of collaboration and working with others to build the agency you want
Wendy Keneipp 07/14/25

Stop Following the Script: Build the Employee Benefits Agency You Actually Want

Explore the journey from franchise owner to true entrepreneur in the employee benefits industry and learn how mindset, vision, and community support can ...

Confident salesperson ready to take on the world

Win the Meeting Before It Starts: How Salespeople Can Prepare to Outperform the Competition

Kevin Trokey 07/07/25
A set of lightbulb blocks, with one lightbulb coming out of the stack

Why Your Message Isn't Appealing to Your Buyers

Wendy Keneipp 06/30/25
A person making a sales call

Prospect, Close, Repeat

Kevin Trokey 06/23/25
People in a business setting discussing something
Featured
Wendy Keneipp

Your Brand Isn't Your Logo. It's the Experience You Create

Transform your agency's brand by focusing on purpose, client experience, and emotional connection to stand out in a competitive market.

The concept of building an agency and a company. A team together and building something together.
Featured

How to Build a Future-Ready Agency as Your Company Grows in 2026 and Beyond

Wendy Keneipp
A sales team working together
Featured

The Questions That Separate Exceptional Producers From Average Ones 

Kevin Trokey
Person writing appointments in their calendar
Featured

Why Agency Sales Training Fails Without a Time Commitment

Wendy Keneipp

 

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