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THE PLATFORM
Goose
Courses, tools, coaching, and a peer community. The ultimate wingman for growing your benefits business. 
Explore Goose
THE PLATFORM
Explore Goose

The growth platform overview

Goose Features
A full breakdown of what's included
Goose Pricing
Base, Pro, Enterprise
SALES TRAINING
MORE™ Sales Training
Our consultative method
The MORE System™ Curriculum
A full breakdown, lesson by lesson
Sales + Professional Development

A deep dive for employee benefits agencies

FOR VENDORS
Friendor Program

Partner with our community

Read the Industry Blog Ideas to Grow Your Employee Benefits Agency

Explore topics in business strategy, sales, leadership, and team development.

Looking for something in particular?

A worker who realizes they did something stupid
Kevin Trokey 09/15/25

RFPs Are a Stupid Way to Choose a Benefits Broker

Hijack the broker selection process by answering strategic questions that reveal alignment and capability, rather than traditional, ineffective RFPs.

A worried salesperson with his head in his hand, representing repressed emotions

Keeping Disruptive Emotions Out of the Employee Benefits Sales Process 

Wendy Keneipp 09/08/25
Salesperson talking with a client

In Sales, the More You Prepare, the Luckier You Get 

Kevin Trokey 09/02/25
The concept of client experience. A hand holding a heart to symbolize the heart of client experience.

Are You Missing the Heart of Your Client Experience? 

Wendy Keneipp 08/25/25
People in a business setting discussing something
Featured
Wendy Keneipp

Your Brand Isn't Your Logo. It's the Experience You Create

Transform your agency's brand by focusing on purpose, client experience, and emotional connection to stand out in a competitive market.

The concept of building an agency and a company. A team together and building something together.
Featured

How to Build a Future-Ready Agency as Your Company Grows in 2026 and Beyond

Wendy Keneipp
A sales team working together
Featured

The Questions That Separate Exceptional Producers From Average Ones 

Kevin Trokey
Person writing appointments in their calendar
Featured

Why Agency Sales Training Fails Without a Time Commitment

Wendy Keneipp

 

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