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THE PLATFORM
Goose
Courses, tools, coaching, and a peer community. The ultimate wingman for growing your benefits business. 
Explore Goose
THE PLATFORM
Explore Goose

The growth platform overview

Goose Features
A full breakdown of what's included
Goose Pricing
Base, Pro, Enterprise
SALES TRAINING
MORE™ Sales Training
Our consultative method
The MORE System™ Curriculum
A full breakdown, lesson by lesson
Sales + Professional Development

A deep dive for employee benefits agencies

FOR VENDORS
Friendor Program

Partner with our community

Read the Industry Blog Ideas to Grow Your Employee Benefits Agency

Explore topics in business strategy, sales, leadership, and team development.

Looking for something in particular?

Salesperson/producer talking with clients
Wendy Keneipp 10/20/25

How Benefits Producers Can Improve Sales Conversations 

Focus on strategic messaging, understanding your audience, and embracing a consultative approach to elevate your employee benefits sales conversations.

Business Community working together

You Don’t Have to Do It Alone: The Power of Community 

Kevin Trokey 10/13/25
The concept of professional development and helping one another

Who Do You Talk To? Professional Development for Employee Benefits Producers and Agencies

Wendy Keneipp 10/06/25
Concept of disruption. Businessperson standing apart from the rest

Before You Disrupt Healthcare, Disrupt the Buying Process 

Kevin Trokey 09/29/25
People in a business setting discussing something
Featured
Wendy Keneipp

Your Brand Isn't Your Logo. It's the Experience You Create

Transform your agency's brand by focusing on purpose, client experience, and emotional connection to stand out in a competitive market.

The concept of building an agency and a company. A team together and building something together.
Featured

How to Build a Future-Ready Agency as Your Company Grows in 2026 and Beyond

Wendy Keneipp
A sales team working together
Featured

The Questions That Separate Exceptional Producers From Average Ones 

Kevin Trokey
Person writing appointments in their calendar
Featured

Why Agency Sales Training Fails Without a Time Commitment

Wendy Keneipp

 

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