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We have had a huge marketing epiphany. Okay, epiphany may be a little strong, but we’ve ...
Marketing in a New Era. This is the subject line of an email I received from a benefits ...
Let’s start with some deductive reasoning – As a producer, writing new business is your ...
I’m sure they are well intentioned, but there are way too many industry “thought leaders” ...
A neighbor once told me that she had recently gone to the doctor and he described her as ...
The Achilles heel of the insurance industry is that too many agencies have been built and ...
People don’t buy what you sell. They buy you and your ideas. And when all you talk about ...
Independent insurance agencies are in a tough spot. Never has it been more difficult to ...
Marketing has taken on a critical new role for insurance agencies, and understanding what ...
If there’s one goal all businesses have in common, it’s profitable growth. But, while we ...
