A 2016 Political Look at Insurance from Janet Trautwein

Kevin Trokey
2015-12-21
As part of an article I recently wrote for Benefit Selling regarding trends to expect in ...
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Hey Insurance Industry, Wake the #@$& Up!!

Kevin Trokey
2015-12-14
In the insurance industry, sometimes we need a carrot; sometimes we need a stick; ...
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Insurance Agency Marketing Will Be 2016’s Differentiator

Wendy Keneipp
2015-12-01
Insurance agency marketing and branding will emerge as the clear point of delineation ...
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Stop the “We Don’t Suck” Insurance Agency Marketing

Kevin Trokey
2015-11-23
We see a lot of insurance agency marketing that is just really not good and projects the ...
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Zenefits – Hubris, Milkshakes & Insurance Agency KPIs

Kevin Trokey
2015-11-16
If you don’t know your numbers (Key Performance Indicators – KPIs), chances are you will ...
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Insurance Brokers and Social Media: The Fear Is Real

Wendy Keneipp
2015-11-09
When we started our consulting practice waaayyy back in 2009, we knew we had to do things ...
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Your Prospects Don't Care How Long You’ve Been in Business

Wendy Keneipp
2015-11-04
This is part one of two posts on insurance and employee benefits agency messaging. This ...
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Fight Together, Not Against One Another

Kevin Trokey
2015-10-26
I believe the independent agency system and its producers have the potential, and need, ...
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Beliefs Control Actions. Who Controls Your Beliefs?

Kevin Trokey
2015-10-19
We are all exposed to belief systems on many levels. There are beliefs that are held by ...
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Redefining Boundaries to Build a Better Business

Kevin Trokey
2015-10-12
As crazy as it sounds now, there is a story that the Commissioner of the Patent and ...
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