Ideas to Grow Your Benefits Business | Sales, Strategy, & Leadership

A goal without a plan is just a wish. Plan on what you will do and how you will move your agency and your team forward instead of looking back and wishing.

Celebrating results is great. But are you sure that's what you really should be celebrating? Find out why you should celebrate discipline over results.

You’re Celebrating the Wrong Thing

Kevin Trokey 10/31/22

We Need to Talk

Kevin Trokey 10/24/22

How did your company culture happen? Intentionally or on accident? If on accident, don't worry. There is a way to intentionally create your company culture.

There’s a Big Difference Between a Healthy Culture and a Pleasant Environment

Wendy Keneipp 10/17/22

People in a business setting discussing something

Featured

Wendy Keneipp

Your Brand Isn't Your Logo. It's the Experience You Create

Transform your agency's brand by focusing on purpose, client experience, and emotional connection to stand out in a competitive market.

The concept of building an agency and a company. A team together and building something together.

Featured

How to Build a Future-Ready Agency as Your Company Grows in 2026 and Beyond

Wendy Keneipp

Featured

The Questions That Separate Exceptional Producers From Average Ones

Kevin Trokey

Person writing appointments in their calendar

Featured

Why Agency Sales Training Fails Without a Time Commitment

Wendy Keneipp

Agency Development

Plan What You Will Do Instead of Reflecting on What You Should Have Done

Wendy Keneipp

Selling

You’re Celebrating the Wrong Thing

Kevin Trokey

Leadership

We Need to Talk

Kevin Trokey

Team Development

There’s a Big Difference Between a Healthy Culture and a Pleasant Environment

Wendy Keneipp

What you say to people is just as important as what you don't say. Exactly what story does your silence tell?

Leadership

The Story Your Silence Tells

Kevin Trokey

Do you micromanage your team? If you find yourself not giving your team room to breathe, stop, take a step back, and re-evaluate.

Leadership

Stop Micromanaging Your Team

Wendy Keneipp

So, you want to start a new business? It's easy! Just make sure you follow the steps provided, and you'll be on your way to the business of your dreams.

Agency Development

Wanna Start a New Business?

Kevin Trokey

Appeal to buyers by going beyond saying that you have the lowest prices. Give them a reason to buy that benefits them, and it will also benefit you.

Selling

Why Should I Buy From You?

Kevin Trokey

It takes time to build relationships, and customers don't make major purchase decisions in one meeting. Here are ways benefits agencies can advise clients.

Selling

Allow Time to Develop an Advisory Relationship

Wendy Keneipp

Read the Industry Blog Ideas to Grow Your Employee Benefits Agency

Plan What You Will Do Instead of Reflecting on What You Should Have Done

You’re Celebrating the Wrong Thing

We Need to Talk

There’s a Big Difference Between a Healthy Culture and a Pleasant Environment

Your Brand Isn't Your Logo. It's the Experience You Create

How to Build a Future-Ready Agency as Your Company Grows in 2026 and Beyond

The Questions That Separate Exceptional Producers From Average Ones

Why Agency Sales Training Fails Without a Time Commitment

Want more referrals? Put energy into fewer, better relationships.

Plan What You Will Do Instead of Reflecting on What You Should Have Done

You’re Celebrating the Wrong Thing

We Need to Talk

There’s a Big Difference Between a Healthy Culture and a Pleasant Environment

The Story Your Silence Tells

Stop Micromanaging Your Team

Wanna Start a New Business?

Why Should I Buy From You?

Allow Time to Develop an Advisory Relationship