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THE PLATFORM
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Courses, tools, coaching, and a peer community. The ultimate wingman for growing your benefits business. 
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THE PLATFORM
Explore Goose

The growth platform overview

Goose Features
A full breakdown of what's included
Goose Pricing
Base, Pro, Enterprise
SALES TRAINING
MORE™ Sales Training
Our consultative method
The MORE System™ Curriculum
A full breakdown, lesson by lesson
Sales + Professional Development

A deep dive for employee benefits agencies

FOR VENDORS
Friendor Program

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Read the Industry Blog Posts by Wendy Keneipp

Looking for something in particular?

Happy people at the conference table.

How to Make Your Service Team Part of Your Agency's Growth Strategy
Wendy Keneipp
A younger businessperson learning from an older businessperson

Young Producers Are the Edge Your Benefits Agency Needs Now
Wendy Keneipp
A team working together

Your Retention Rate Decides What Your Agency Is Worth
Wendy Keneipp
Businesspeople who are listening to a trainer

Employee Benefits Agency Coaching and Training: Which Type Does Yours Need?
Wendy Keneipp
Two businesspeople looking at a plan

From Product Salesperson to Business Partner: AI Is Raising the Bar for Benefits Producers
Wendy Keneipp
Person writing appointments in their calendar

Why Agency Sales Training Fails Without a Time Commitment
Wendy Keneipp
Two struggling business people

Why Employee Benefits Agencies Struggle to Adopt Consultative Sales Training
Wendy Keneipp
A business team sitting in a circle and working together

How Benefits Agencies Build a Sales Culture That Grows
Wendy Keneipp
A salesperson and a client doing business with each other

Close the Service Gap Before It Closes Your Deals
Wendy Keneipp
People in a business setting discussing something

Your Brand Isn't Your Logo. It's the Experience You Create
Wendy Keneipp
The concept of speaking to and inspiring your team

Upskilling Your Team to Grow a Future-Ready Insurance Agency
Wendy Keneipp
A business team communicating with each other

Communication Is No Longer Optional: How Benefits Agencies Must Adapt
Wendy Keneipp
A team working together to build a business model

Rethinking the Employee Benefits Agency Business Model: Building for the Future 
Wendy Keneipp
The concept of building an agency and a company. A team together and building something together.

How to Build a Future-Ready Agency as Your Company Grows in 2026 and Beyond
Wendy Keneipp
A businessperson stressed out about running a business

Why Does Running Your Insurance Agency Still Feel Harder Than It Should?
Wendy Keneipp
2025 Popcorn in theatre

The Best of 2025: Top Posts for Insurance Agencies From the Q4i Industry Blog
Wendy Keneipp
Angry business man yelling across a desk

What Causes High Producer Failure Rates? Lack of Training Is a Big Contributor.
Wendy Keneipp
pins on a road map

2026 Roadmap: Q4i Annual Planning Guides for Your Insurance Agency
Wendy Keneipp
Salesperson/producer talking with clients

How Benefits Producers Can Improve Sales Conversations 
Wendy Keneipp
The concept of professional development and helping one another

Who Do You Talk To? Professional Development for Employee Benefits Producers and Agencies
Wendy Keneipp
Woman overwhelmed by different requests from colleagues at desk in office

What Are You Choosing to Sacrifice? The Cost of Not Outsourcing
Wendy Keneipp
A worried salesperson with his head in his hand, representing repressed emotions

Keeping Disruptive Emotions Out of the Employee Benefits Sales Process 
Wendy Keneipp
The concept of client experience. A hand holding a heart to symbolize the heart of client experience.

Are You Missing the Heart of Your Client Experience? 
Wendy Keneipp
People sitting on coaches having a conversation at Q4Live

The Goose Effect: Turning Points That Build Insurance Agencies
Wendy Keneipp
One businessperson talking, and another actively listening in a casual setting

Listening Builds Trust, Closes Deals, and Grows Your Agency 
Wendy Keneipp
The concept of collaboration and working with others to build the agency you want

Stop Following the Script: Build the Employee Benefits Agency You Actually Want
Wendy Keneipp
A set of lightbulb blocks, with one lightbulb coming out of the stack

Why Your Message Isn't Appealing to Your Buyers
Wendy Keneipp
A female entrepreneur at her desk, the concept of the myth of doing it all herself

Romanticizing the Myth of the Self-Made Entrepreneur
Wendy Keneipp
The concept of structure and planning. A team gathering around various business documents.

Are You an Amateur or Professional? What Separates Agency Leaders and Producers Who Scale 
Wendy Keneipp
The concept of a team sport. A team playing basketball.

Stop Selling Alone—It's a Team Sport
Wendy Keneipp
A sales team discussing strategy

Breaking Through the Insurance Sales Plateau: Why the MORE System Changes the Game
Wendy Keneipp
Three people having an uncomfortable, but necessary, conversation

The Leadership Skill No One Taught You: Uncomfortable Conversations 
Wendy Keneipp
Four women leaders gather around a laptop, sharing ideas and laughter as they collaborate on a creative project. Their diverse backgrounds enrich the brainstorming session.

Ellevated Leadership: Notes From the Stage
Wendy Keneipp
The concept of community. A group of people leaning on and supporting one another.

What Does #Community Mean to You?  
Wendy Keneipp
A sales and service team member shaking hands and working together

Why Your Service Team Needs to Go Through Sales Training
Wendy Keneipp
Concept of loneliness epidemic. Lonely employee working in the office with another employee in the background

Why the Loneliness Epidemic Is Your Business Problem 
Wendy Keneipp
The concept of chaos. A businessperson getting overwhelmed by documents and tasks.

Stop the Chaos: Use Project Briefs to Streamline Agency Projects
Wendy Keneipp
The idea of leaders. A leader collaborating and working with other leaders.

Developing Leaders Takes More Than Competency
Wendy Keneipp
Concept of straight and steady progress over time. A road leading into the distance.

Congratulations on Your Boring Agency
Wendy Keneipp
Business man mentoring a team in a casual seating setting

Comparative Advantage: Prioritizing What Only You Can Do
Wendy Keneipp
Images of Q4i's Annual Planning Guide Suite

Plan for Success: Download Your 2025 Q4i Annual Planning Guides
Wendy Keneipp
Concept of chaos. People arguing with each other.

Chaos Won’t Get You to a Million Dollars
Wendy Keneipp
Businesswoman thinking about selling her agency

So You’re Thinking About Selling Your Employee Benefits Agency
Wendy Keneipp
Concept of branding and brainstorming. Glasses, a lightbulb, and office tools on a yellow background.

Weak Companies Don’t Define Their Brands
Wendy Keneipp
A man looking through a magnifying glass

You Don’t Have an Insurance Problem; You Have a Business Problem
Wendy Keneipp
Two businesspeople having an engaging conversation.

Forget Brainstorming, Have Conversations of Possibility Instead
Wendy Keneipp
The concept of a poor company culture. A team that is arguing with one another.

Live or Die by Your Company Culture
Wendy Keneipp
The concept of someone holding back what they want to say.

Suck it Up and Tell Your Clients What They Need to Hear
Wendy Keneipp
Wendy and Rose speaking with each other during an interview

Unlocking Potential: The Wingman Mindset in Coaching
Wendy Keneipp
Frustrated man in business shirt and tie yelling with hands up

Your Business Is Stuck, and It’s Your Fault
Wendy Keneipp
Person looking at their distorted reflection in a puddle

You Likely Suffer from a Distorted Perspective of Marketing’s Worth
Wendy Keneipp
Colorful illustration of a bird hitting a window and seeing stars

Stanley, Big Dumb Bird, and the Pursuit of Mindless Repetition
Wendy Keneipp
People speaking on stage and watching at Women's Leadership Summit

What I Took Away From Ellevate’s Women’s Leadership Summit and You Should Too
Wendy Keneipp
A pair of red headphones and a microphone

Q4intelligence on The ShiftShapers Podcast
Wendy Keneipp
A pile of paper documents on a desk along with a notepad and calculator

Level Up Your Agency with a Little Discipline and Documentation
Wendy Keneipp
Businessperson sitting on the floor of a gray, boring office environment

Transactional Companies Create Transactional Employees
Wendy Keneipp
Scared Jack Russell Terrier peeking out from behind the corner of a wall

Stop Bailing on the Hard Things if You Want to Get Ahead
Wendy Keneipp
Two hands nurturing a growing plant

Beyond Expectations: Reflecting on #Growth
Wendy Keneipp
Customer service rating with faces for selection

Unlocking the Power of Client Experience: A Q4i Case Study
Wendy Keneipp
A group of business people sitting at a table and talking

Elevate Your Role from Salesperson to Strategic Advisor
Wendy Keneipp
A woman in a blue raincoat enjoying herself outside in the rain

Mastering the Rainmaker Role: Thriving in Both Sales and Leadership
Wendy Keneipp
Businesspeople on a running track in their business suits

Unlocking Your Potential Through Coaching and Accountability
Wendy Keneipp
A cropped picture of a woman using her computer and smartphone

Using Technology for Revenue Management
Wendy Keneipp
Megaphone on a teal background

Engaging Your Audience and Building Trust: The Importance of a Strong Brand Voice
Wendy Keneipp
Five excited and happy business people

From Mindless to Mindful: Which Habits Are Holding You Back?
Wendy Keneipp
Three balls balanced on top of each other with various emotions on them

Make Every Interaction Count: Building Trust Through Client Experience
Wendy Keneipp
Confused man sitting at computer

Stop Confusing Your Prospects; Decision Paralysis Is Real
Wendy Keneipp
An image of Kevin Trokey and Wendy Keneipp's book The Salesperson's Guide to Growing a Business

The Salesperson’s Guide to Growing a Business: Our Journey to Publication
Wendy Keneipp
An advisor giving two people advice

Be the Advisor Your Clients Need
Wendy Keneipp
Business people leaving with boxes

Take Inventory of Your Relationships
Wendy Keneipp
Scrabble letters that spell out the word growth

What Does #Growth Mean to You?
Wendy Keneipp
Person with glasses writing complicated formulas on glass

Do You Have Overachievers or High Performers on Your Team?
Wendy Keneipp
Glass bottles filled with various coins

The Way You Spend Time and Money Reflects Your Beliefs and Values
Wendy Keneipp
Team members at a business meeting

Teach Your Team to Think Like a Business Owner
Wendy Keneipp
Stressed businessman checking his watch and running

Don’t Be Tardy; Your Teacher Didn’t Like It and Neither Do Your Peers
Wendy Keneipp
A frustrated, nervous, and unprepared man sitting at a desk

No, You're Not Better When You Wing It
Wendy Keneipp
You can't do marketing without prospecting, and you can't do prospecting without marketing. They go hand in hand to give you a robust and healthy pipeline.

Prospecting and Marketing Go Hand-in-Hand to Fill the Pipeline
Wendy Keneipp
A goal without a plan is just a wish. Plan on what you will do and how you will move your agency and your team forward instead of looking back and wishing.

Plan What You Will Do Instead of Reflecting on What You Should Have Done
Wendy Keneipp
How did your company culture happen? Intentionally or on accident? If on accident, don't worry. There is a way to intentionally create your company culture.

There’s a Big Difference Between a Healthy Culture and a Pleasant Environment
Wendy Keneipp
Do you micromanage your team? If you find yourself not giving your team room to breathe, stop, take a step back, and re-evaluate.

Stop Micromanaging Your Team
Wendy Keneipp
It takes time to build relationships, and customers don't make major purchase decisions in one meeting. Here are ways benefits agencies can advise clients.

Allow Time to Develop an Advisory Relationship
Wendy Keneipp
Talk to clients about their business--it lets them reflect on their vision and practices. Learn how to bring business savvy to sales conversations.

Bring Your Business Savvy to Sales Conversations
Wendy Keneipp
A pair of hands holding up a piece of paper with a sun on it

Using Productively Positive Thoughts to Drive Improved Results
Wendy Keneipp
Engage Buyers with Your Awesome Marketing Content

Use Marketing Content and Presence to Engage Buyers
Wendy Keneipp
Good marketing requires preparation and a lot of work. And marketing is just the first step. Embrace this step and the other steps of insurance agency marketing.

Embrace Insurance Agency Marketing
Wendy Keneipp
Agencies can't only do prospecting, and they can't only do marketing. They go hand in hand. Take the time to do both and get the results you want.

Prospecting and Marketing Go Hand in Hand
Wendy Keneipp
Cohesive teams, surprisingly, are not the norm. Find out how to make a cohesive, high-performance team a part of your organization.

A Cohesive Team Will Outperform Any Individual
Wendy Keneipp
Without a technology solution for monitoring the pipeline, you're left with guesses for what your future revenue holds. Go all-in with data tracking.

Want to Effectively Manage Your Revenue? Go All-in with Data Tracking
Wendy Keneipp
Salespeople shouldn't sell products. They should sell the problem your product solves. Here's how you can prepare and sell non-insurance solutions.

How to Prepare and Sell Non-Insurance Solutions
Wendy Keneipp
We have a process where we reflect on the week with a few questions and written responses. The insight gained is invaluable, and we want to share it with you.

What I’ve Learned Through Training and Insight
Wendy Keneipp
A company will have success when there is a plan. A few marketing ideas should drive your intentions and help achieve what you need to see in your organization.

Conduct an Analysis of Your Marketing Program
Wendy Keneipp
We're not born with bountiful confidence, but we can earn it. Learn where your confidence boundaries are and replace those boundaries with courage instead.

Where Are Your Confidence Boundaries?
Wendy Keneipp
Woman with ideas - It's time to evolve email communications

It’s Time to Evolve Your Email Communications
Wendy Keneipp

The Law of Receptivity and the People Who Don’t Want to Receive
Wendy Keneipp
Clarity of Thoughts ➠ Clarity of Message

Clarity of Thoughts ➠ Clarity of Message
Wendy Keneipp
Stop Thinking About Yourself and Increase Your Confidence

Stop Thinking About Yourself and Increase Your Confidence
Wendy Keneipp
Working in a Culture of Gratitude

Working in a Culture of Gratitude
Wendy Keneipp
Engaging Your Team With Your Marketing Activities

Engaging Your Team With Your Marketing Activities
Wendy Keneipp
give away marketing content

Should You Give Away Your Marketing Content?
Wendy Keneipp
Creating a Path From Processes to Profitability

Creating a Path From Processes to Profitability
Wendy Keneipp
Committing to a Sales and Marketing CRM: The Struggle is Real

Committing to a Sales and Marketing CRM: The Struggle is Real
Wendy Keneipp
Toss Out that Complicated Marketing Plan and Keep It Simple

Toss Out that Complicated Marketing Plan and Keep It Simple
Wendy Keneipp
Three Better Ways to Define Your Ideal Client

Three Better Ways to Define Your Ideal Client
Wendy Keneipp
Yes, You Should Create a Marketing Plan for Your Insurance Agency

Yes, You Should Create a Marketing Plan for Your Insurance Agency
Wendy Keneipp
Create a plan for growing your insurance agency business

Your 2027 Annual Planning Guides: A Plan for Every Role in the Agency
Wendy Keneipp
Insurance agencies are often confused about the roles prospecting and marketing play in filling a pipeline with quality prospects. We'll clear it up for you!

Prospecting or Marketing: Which Fills the Pipeline Better?
Wendy Keneipp
Pipelines Don't Fill Themselves - A Prospecting and Marketing Q&A

Pipelines Don't Fill Themselves - A Prospecting and Marketing Q&A
Wendy Keneipp
Does your employee benefits agency need software to track prospecting, sales, and marketing activity? Having a CRM for this would probably be beneficial.

Do I Need a CRM for My Employee Benefits Agency?
Wendy Keneipp
Your Brand Is More Critical Now Than Ever Before

Your Brand Is More Critical Now Than Ever Before
Wendy Keneipp
A group of people standing in a line

Finding Common Ground in Healthcare: People-centric Approach is Best
Wendy Keneipp
Insurance Sales: Is It About Relationships or Not?

Insurance Sales: Is It About Relationships or Not?
Wendy Keneipp
A Baker's Dozen of Top 2019 Q4i Blog Posts

A Baker's Dozen of Top 2019 Q4i Blog Posts
Wendy Keneipp
Insurance Agency Annual Planning Guide [download]

Insurance Agency Annual Planning Guide [download]
Wendy Keneipp

Insurance Producer Annual Planning Guide [download]
Wendy Keneipp
Client and Prospect Communications Shouldn't be the Same

Client and Prospect Communications Shouldn't be the Same
Wendy Keneipp
Employee Benefits Communication Is More Complicated Than You Think

Employee Benefits Communication Is More Complicated Than You Think
Wendy Keneipp
You’ve Lost Control of the Sales Cycle, but Social Selling Can Help You Reclaim Your Influence

You’ve Lost Control of the Sales Cycle, but Social Selling Can Help You Reclaim Your Influence
Wendy Keneipp
Why Do I Need To Bother with Marketing Activities for My Insurance Agency?

Why Do I Need To Bother with Marketing Activities for My Insurance Agency?
Wendy Keneipp
Why Your Entire Agency Needs to Adopt a Critical Thinking Mindset

Why Your Entire Agency Needs to Adopt a Critical Thinking Mindset
Wendy Keneipp
Time for a Brand Evolution AdobeStock_203779174

Is It Time for Your Insurance Agency to Make a Brand Evolution?
Wendy Keneipp
Takeaways from SIIA Executive Forum: Beyond Disruptors & Rockstars – Let’s Talk Execution

Takeaways from SIIA Executive Forum: Beyond Disruptors & Rockstars – Let’s Talk Execution
Wendy Keneipp
No, Your Clients Are Not Stupid. They Don’t Yet Understand.

No, Your Clients Are Not Stupid. They Don’t Yet Understand.
Wendy Keneipp
You Are Overtalking Your Welcome and Prospects Don’t Want to Hire You

You Are Overtalking Your Welcome and Prospects Don’t Want to Hire You
Wendy Keneipp
Top Articles of 2018 | Theme: Insurance Agencies are Looking for a #NewNormal

Top Articles of 2018 | Theme: Insurance Agencies are Looking for a #NewNormal
Wendy Keneipp
Are You Pressing the Panic Button on New Ideas Too Soon?

Are You Pressing the Panic Button on New Ideas Too Soon?
Wendy Keneipp
When Employers Won’t Take Your Advice

When Employers Won’t Take Your Advice
Wendy Keneipp
Which Excuse Are You Using That’s Causing Prospecting Failure?

Which Excuse Are You Using That’s Causing Prospecting Failure?
Wendy Keneipp
Winging-it Is Not a Strategy – And Prospects Know That’s Your M.O.

Winging-it Is Not a Strategy – And Prospects Know That’s Your M.O.
Wendy Keneipp
Who Leads Your Agency Communications? 🤔

Who Leads Your Agency Communications? 🤔
Wendy Keneipp
Discounts & Misconceptions are Costing Us a Fortune

Discounts & Misconceptions are Costing Us a Fortune
Wendy Keneipp
Generational Shifts in Leadership are Impacting Your Organization and Sales Process

Generational Shifts in Leadership are Impacting Your Organization and Sales Process
Wendy Keneipp
It’s Time to Bite the Bullet and Add a Budget Line for Marketing

It’s Time to Bite the Bullet and Add a Budget Line for Marketing
Wendy Keneipp
The Power of Personal Connection is Your Secret Sales Tool

The Power of Personal Connection is Your Secret Sales Tool
Wendy Keneipp
Sick of Not Making Sales? You're Probably Not Prospecting and Marketing Well Either

Sick of Not Making Sales? You're Probably Not Prospecting and Marketing Well Either
Wendy Keneipp
Hooray! You’re on Social Media! But Are You Adding Value to Your Clients?

Hooray! You’re on Social Media! But Are You Adding Value to Your Clients?
Wendy Keneipp
Approaching Benefits Like It’s Merely a Transaction? Your Days Are Numbered

Approaching Benefits Like It’s Merely a Transaction? Your Days Are Numbered
Wendy Keneipp
Afraid of being schmarmy? That’s no excuse for not marketing.

Afraid of being schmarmy? That’s no excuse for not marketing.
Wendy Keneipp
Shifting Needs and Shifting Priorities: Top Ideas for Insurance Agency Transformation

Shifting Needs and Shifting Priorities: Top Ideas for Insurance Agency Transformation
Wendy Keneipp
Are You Annoying The Crap Out of Your Prospects?

Are You Annoying The Crap Out of Your Prospects?
Wendy Keneipp
Moving Your Insurance Agency from Just Surviving to Thriving

Moving Your Insurance Agency from Just Surviving to Thriving
Wendy Keneipp
Changing Your Independent Insurance Agency May be More Shocking Than You Think

Changing Your Independent Insurance Agency May be More Shocking Than You Think
Wendy Keneipp
Software & Bad Hires Will Not Fix Poor Sales & Marketing Strategy

Software & Bad Hires Will Not Fix Poor Sales & Marketing Strategy
Wendy Keneipp
Change Your Approach to Agency Sales & Marketing or Get Thrown Out of the Office

Change Your Approach to Agency Sales & Marketing or Get Thrown Out of the Office
Wendy Keneipp
Promoting Someone Else's Products is a Seriously Lame Way to Market Your Insurance Agency

Promoting Someone Else's Products is a Seriously Lame Way to Market Your Insurance Agency
Wendy Keneipp
If Sales are Stagnant, You Probably Have a Marketing Problem

If Sales are Stagnant, You Probably Have a Marketing Problem
Wendy Keneipp
Who Benefits Most from the Work You Do?

Who Benefits Most from the Work You Do?
Wendy Keneipp
If You Wanna Score One for the Team, You Gotta Take the Freakin Shot

If You Wanna Score One for the Team, You Gotta Take the Freakin Shot
Wendy Keneipp
No, I Will Not Give You Permission to Be Lazy

No, I Will Not Give You Permission to Be Lazy
Wendy Keneipp
No One Cares About Your Boring Brand

No One Cares About Your Boring Brand
Wendy Keneipp
5 Unanticipated Outcomes of Agency Acquisitions

5 Unanticipated Outcomes of Agency Acquisitions
Wendy Keneipp
Your Business Practices Are Abysmal! 5 Critical Ideas to Transform Your Insurance Agency

Your Business Practices Are Abysmal! 5 Critical Ideas to Transform Your Insurance Agency
Wendy Keneipp
7 Critical Positioning & Communication Ideas That Can Transform Your Insurance Agency

7 Critical Positioning & Communication Ideas That Can Transform Your Insurance Agency
Wendy Keneipp
4 Ways You’re Undermining Your Insurance Agency Growth

4 Ways You’re Undermining Your Insurance Agency Growth
Wendy Keneipp
5 Traits of Great Insurance Agency Leaders

5 Traits of Great Insurance Agency Leaders
Wendy Keneipp
5 Ways to Play Offense with Your Insurance Agency Business Strategy

5 Ways to Play Offense with Your Insurance Agency Business Strategy
Wendy Keneipp
Winning and Losing in Sales Is Hugely Dependent on Your Marketing

Winning and Losing in Sales Is Hugely Dependent on Your Marketing
Wendy Keneipp
Marketing_Phases.png

6 Insurance Marketing Ideas Your Agency Needs to Embrace
Wendy Keneipp
Improve Insurance Agency Marketing & Selling by First Defining Your Brand

Improve Insurance Agency Marketing & Selling by First Defining Your Brand
Wendy Keneipp
Online Communication Requires High Trust in Employees

Online Communication Requires High Trust in Employees
Wendy Keneipp
Your Prospects Don't Care How Long You’ve Been in Business

Your Prospects Don't Care How Long You’ve Been in Business
Wendy Keneipp
Stop the Stagnancy and Commit to Changing Agency Operations

Stop the Stagnancy and Commit to Changing Agency Operations
Wendy Keneipp
What If You Did What You Knew You Needed To Do?

What If You Did What You Knew You Needed To Do?
Wendy Keneipp
Successful selling depends on your beliefs and telling your story. Clients want to buy from people who exude sincerity and belief in what they're selling.

Sincerity and Belief Lead to Successful Selling
Wendy Keneipp
You’ll Never Transform Your Agency Without A Look Inside & Outside

You’ll Never Transform Your Agency Without A Look Inside & Outside
Wendy Keneipp
10 Important Ideas to Transform Your Insurance Agency

10 Important Ideas to Transform Your Insurance Agency
Wendy Keneipp
How to Define Your Purpose/Why

How to Define Your Purpose/Why
Wendy Keneipp
Getting Clear About Your Purpose and Why You Should Care

Getting Clear About Your Purpose and Why You Should Care
Wendy Keneipp
Meeting Minimum Expectations Doesn't Impress Your Prospects

Meeting Minimum Expectations Doesn't Impress Your Prospects
Wendy Keneipp
Turning Your Sales Organization into a Client-Focused Culture

Turning Your Sales Organization into a Client-Focused Culture
Wendy Keneipp
Your Lack of Interest in Marketing is Costing You Clients

Your Lack of Interest in Marketing is Costing You Clients
Wendy Keneipp
Not All Referrals Are Good for Business

Not All Referrals Are Good for Business
Wendy Keneipp
Shifting Buyer Expectations Are Changing Agency Marketing and Selling

Shifting Buyer Expectations Are Changing Agency Marketing and Selling
Wendy Keneipp
The Death of Traditional Selling and How Brokers Are Accepting It

The Death of Traditional Selling and How Brokers Are Accepting It
Wendy Keneipp
How Beliefs Seduce Us Into Obsolescence

How Beliefs Seduce Us Into Obsolescence
Wendy Keneipp
Outdated Ideas and Bad Decisions in Independent Agencies

Outdated Ideas and Bad Decisions in Independent Agencies
Wendy Keneipp

You Can't Afford 'Free' as a Business Model
Wendy Keneipp
Creating A New Mental Box For a New Business Model

Creating A New Mental Box For a New Business Model
Wendy Keneipp
Fixating On the Competition

Fixating On the Competition
Wendy Keneipp
Who's Your Audience? You Might be Sending Mixed Messages

Who's Your Audience? You Might be Sending Mixed Messages
Wendy Keneipp
Why It's Great To Be An Independent Broker

Why It's Great To Be An Independent Broker
Wendy Keneipp
Which Best Practices Are Stunting Your Agency Growth?

Which Best Practices Are Stunting Your Agency Growth?
Wendy Keneipp
What You Do When Class Is Not In Session

What You Do When Class Is Not In Session
Wendy Keneipp
Sometimes All It Takes Is One Reason to Say Yes

Sometimes All It Takes Is One Reason to Say Yes
Wendy Keneipp
Is Your Agency Really Worth It?

Is Your Agency Really Worth It?
Wendy Keneipp
Marketing activities should be led by the agency, be intellectual activities to challenge prospective clients' current thinking, and should prepare them for the sales process.

Using Marketing to Challenge and Attract Prospects
Wendy Keneipp
Does Your Sales Experience Have Your Prospects Doing the Closing?

Does Your Sales Experience Have Your Prospects Doing the Closing?
Wendy Keneipp
Clients determine the brand they assign to your company based on their interactions with your staff

Clients See Your Brand One Employee at a Time
Wendy Keneipp
Improving Your Knowledge, Insight, and Advice

Improving Your Knowledge, Insight, and Advice
Wendy Keneipp
You Can Lead Them To Water

You Can Lead Them To Water
Wendy Keneipp
Why Value-Added Services Are Bad For Business

Why Value-Added Services Are Bad For Business
Wendy Keneipp
Their Attitude + Your Structure = Winning Combination

Their Attitude + Your Structure = Winning Combination
Wendy Keneipp
Sometimes The Best Solution is Walking Directly into Discomfort

Sometimes The Best Solution is Walking Directly into Discomfort
Wendy Keneipp
Stand Up and Fight

Stand Up and Fight
Wendy Keneipp
Warning: This Relationship May Have a Significant Influence on You

Warning: This Relationship May Have a Significant Influence on You
Wendy Keneipp
Knowing your ideal client profile by technical details as well as personal description helps you better identify them and communicate with them and ultimately create a better prospecting pipeline.

Fully Define Your Ideal Clients for a Better Pipeline
Wendy Keneipp
Being the same type of business and offering the same products as your competition will not get you farther ahead. Create a new category to differentiate and bring an improved value proposition to clients.

Don't Allow Competitors to Determine Your Business Model
Wendy Keneipp
Great Service Doesn’t Happen by Chance

Great Service Doesn’t Happen by Chance
Wendy Keneipp
Insurance agencies are in the early stages of pursuing marketing programs and need to be creating a fully defined plan before jumping in and getting distracted with many individual activities that don't tie to a company goal.

Tactical Marketing Activities are Wasting Your Time
Wendy Keneipp
Pursuing Even More Excellence

Pursuing Even More Excellence
Wendy Keneipp

Slow Down the Buying Process
Wendy Keneipp