Discounts & Misconceptions are Costing Us a Fortune
Wendy Keneipp
2018-07-16
I had an unsettling buying experience that has left me in much reflection around it. It ...
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Generational Shifts in Leadership are Impacting Your Organization and Sales Process
Wendy Keneipp
2018-07-09
As the population ages and generations shift in the work place, we need to be very ...
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It’s Time to Bite the Bullet and Add a Budget Line for Marketing
Wendy Keneipp
2018-06-11
It’s difficult for many agencies to get their arms wrapped around the idea of creating a ...
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The Power of Personal Connection is Your Secret Sales Tool
Wendy Keneipp
2018-05-29
With all the focus on social media, you have to remember which of those words is most ...
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Sick of Not Making Sales? You're Probably Not Prospecting and Marketing Well Either
Wendy Keneipp
2018-04-30
A version of this article first appeared in BenefitsPro to coincide with a panel ...
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Hooray! You’re on Social Media! But Are You Adding Value to Your Clients?
Wendy Keneipp
2018-03-19
I’m concerned about some of the activity I see playing out among brokers and advisors ...
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Approaching Benefits Like It’s Merely a Transaction? Your Days Are Numbered
Wendy Keneipp
2018-03-05
The insurance industry has two very distinct types of sales people. Back when health ...
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Afraid of being schmarmy? That’s no excuse for not marketing.
Wendy Keneipp
2018-02-12
LinkedIn is an amazing tool if you choose to take advantage of it in a way that can ...
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Shifting Needs and Shifting Priorities: Top Ideas for Insurance Agency Transformation
Wendy Keneipp
2017-12-27
Each year the insurance industry changes and shifts, sometimes incrementally and ...
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Are You Annoying The Crap Out of Your Prospects?
Wendy Keneipp
2017-12-18
Same as everyone, I receive a lot of emails. Many of them are unsolicited, which in ...
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