Turning Your Sales Organization into a Client-Focused Culture

Wendy Keneipp
2014-08-25
Insurance agencies are sales and service organizations. The two are interdependent on one ...
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Your Lack of Interest in Marketing is Costing You Clients

Wendy Keneipp
2014-08-11
I try to approach most things with a can-do attitude. I feel with the right perspective ...
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Not All Referrals Are Good for Business

Wendy Keneipp
2014-06-30
We regularly hear from insurance agencies that they "work mostly on referral," which ...
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Shifting Buyer Expectations Are Changing Agency Marketing and Selling

Wendy Keneipp
2014-05-26
Insurance agencies and brokerages have traditionally thought of marketing as purely used ...
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The Death of Traditional Selling and How Brokers Are Accepting It

Wendy Keneipp
2014-05-12
In talking with agencies and brokerages about the integral role marketing now plays in ...
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How Beliefs Seduce Us Into Obsolescence

Wendy Keneipp
2014-03-17
"When faced with evidence which contradicts our beliefs, our minds work to eliminate the ...
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Outdated Ideas and Bad Decisions in Independent Agencies

Wendy Keneipp
2014-02-24
We are watching a lot of very unfortunate and disturbing behavior play out in insurance ...
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Our Three Words for 2014

Wendy Keneipp
2014-01-06
Each year we choose a word, or a few, to be our theme and to help guide us and act as a ...
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You Can't Afford 'Free' as a Business Model

Wendy Keneipp
2013-11-13
I recently heard a broker say, "The thing the average public does not know is that ...
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Creating A New Mental Box For a New Business Model

Wendy Keneipp
2013-10-21
In a recent post I talked about how the insurance and benefits industry needs new ideas. ...
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