Soapbox Rant: Commissions and Evil Intent
Kevin Trokey
2022-06-27
WARNING: just a heads up on this week’s blog. It may be slightly more raw and less ...
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Successful Investments Require Both Your Checkbook and Calendar
Kevin Trokey
2022-06-20
Running a business is more complex and complicated than ever before. Business owners ...
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Agency and Industry Success - Young is the New Old
Kevin Trokey
2022-06-13
Which of the following best describes our industry? Young, energized, exciting, and ...
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Outsource and Collaborate Your Way to Greater Client Impact
Kevin Trokey
2022-06-06
In an industry that has historically operated with a "lone wolf" mentality, outsourcing ...
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Prospecting: Stop Interrupting and Start Helping
Kevin Trokey
2022-05-31
We led an in-person sales training program a few years back and had gotten to the end of ...
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ReThinking Conferencing, We’re Going to DC
Kevin Trokey
2022-05-16
SHIFT-ton – noun. A unit of measurement used to weigh the reasons you should attend ...
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Practice and Prepare
Kevin Trokey
2022-05-09
One of the biggest challenges for producers is keeping their pipeline full and healthy. ...
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Have-to-Buy vs. Want-to-Buy
Kevin Trokey
2022-05-02
Are you selling so that you are delivering what your clients WANT to buy, or are you ...
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Five Flaws of a Commoditized Approach
Kevin Trokey
2022-04-18
In a recent blog post, we discussed the need to move away from a commoditized approach to ...
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Commoditized or Consultative – Which Are You?
Kevin Trokey
2022-04-11
We see so much fear in the market. We see the fear of new competitors, technology, and of ...
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