Q4i Book Report: Influence: The Psychology of Persuasion by Robert Cialdini, Ph.D.
Kevin Trokey
2021-05-03
We talk about books a lot, referencing them as part of our philosophies, our curriculum, ...
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Profile of a Winning Salesperson
Kevin Trokey
2021-04-26
Over the past few weeks, I've posted a handful of polls on LinkedIn to understand where ...
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"You're Stressing Me Out, Dude!"
Kevin Trokey
2021-04-19
Thinks WAY too many of your prospects. One of the great things about being a benefits ...
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Renewal Season is Almost Here
Kevin Trokey
2021-04-12
Can you believe it? Renewal season is just around the corner! I know what you’re ...
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Who's Cheating Whom?
Kevin Trokey
2021-03-29
We say it all the time; selling is a difficult and scary job. It's not for everyone. But, ...
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Tip the Sales Scale in Your Favor
Kevin Trokey
2021-03-22
At least on the surface, benefits and insurance producers are supremely confident ...
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Challenge and Control
Kevin Trokey
2021-03-08
When you see this title, in terms of selling, what comes to mind? How does it make you ...
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Alex, I’ll take ‘Confidence’ for the Win
Kevin Trokey
2021-03-01
In sales, confidence doesn’t come from the win; it is the win that results from ...
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Where Are We Going?
Kevin Trokey
2021-02-15
Always be able to answer, "Wherever we want." A leader's responsibility is to do what is ...
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Screw Being a Trusted Advisor, Be a Go-to Advisor
Kevin Trokey
2021-02-08
One of the most cliché claims made in our industry is that of being a "trusted advisor." ...
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