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Explore topics in business strategy, sales, leadership, and team development.

Marketing Is A Critical Daily Function of Running a (Successful) Business

Kevin Trokey

2020-03-16

Most months, the member agencies of the Q4iNetwork gather via video conference to discuss topics and share ideas critical to their success and growth. We have one video call that focuses on operational issues and another that focuses on sales and leadership related topics. We recently added a third call that focuses specifically on marketing.

Kevin Trokey

2020-03-09

Have you looked at the calendar recently? As crazy as it sounds to say out loud, we’re almost through the first quarter of the year! So, how are you doing with the business goals you set?

Kevin Trokey

2020-02-24

If there is one thing every organization has in common, it's facing problems that threaten their path to success. I don't have to tell you; the insurance industry is no exception to this rule. In many ways, especially for insurance agencies, the issue of dealing with problems is far more challenging than it is for most.

Kevin Trokey

2020-02-17

Insurance agency leaders struggle with many aspects of their responsibilities. However, it is always shocking to what degree, and how consistently, they struggle with what is one of their most important responsibilities – holding everyone on the team accountable for doing their job.

Kevin Trokey

2020-02-10

I don't have to tell you; it's scary times in our industry. We talk to agency owners every day who are afraid. There are many insurance agency fears, but the most frightening thing for most is the concern over their ability to grow their agency predictably in the future.

Kevin Trokey

2020-01-28

As this post goes live, we are in the process of kicking off #Q4Live Tampa 2020. To borrow from Jimmy Buffett, “The weather is here, wish you were beautiful.” JK, you’re all beautiful to us!! Well, there’s a couple of you who have an occasional off day, but who doesn’t?! 😏

Kevin Trokey

2020-01-20

As hard is it is to believe, we’re already a month into the new year. With the craziness of fourth quarter and all of the holiday activity, you’ve probably barely caught your breath. Not to be the bearer of bad news, but you’ve already lost more of 2020 than the calendar shows.

Kevin Trokey

2020-01-13

One of the biggest struggles for agencies and producers is the ability to maintain a healthy pipeline. I can't even begin to tell you how often I hear, "Things go well once we're in front of a prospect, but we're not getting in front of nearly enough of them.”

Kevin Trokey

2019-12-30

I have written many times about my conflicted feelings over many of the conversations brokers/advisors are having online and at industry conferences. I love the energy and excitement around so many of the new trends: value-based insurance design (VBID) and transparency of compensation, in particular.

Kevin Trokey

2019-12-16

Do you know what frustrates the hell out of me as I scroll through my LinkedIn timeline or email inbox? Ridiculous, over-the-top claims. You see them, "Let me make you into a million-dollar producer overnight." “I can grow your business by 40% a year.” “I’ll turn you into a prospecting ninja.” "Our technology solution will help you lose 20 lbs., grow hair back where it hasn't grown in 20 years, stop hair from growing where you don't want it to, and generally make you the life of the party.”

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