Read the blog Ideas to grow your benefits business

Explore topics in business strategy, sales, leadership, and team development.

Q4Live: Join Us for Networking with Other Forward-thinking Benefits Professionals

Kevin Trokey

2019-12-09

Everyone has a plan until they get punched in the mouth. – Mike Tyson

Kevin Trokey

2019-12-02

We are all well aware of the huge shift of power in the sales process. Gone are the days when the salesperson was in control. Now the buyer reigns supreme. Sure, there are many factors that have influenced the shift, but there is definitely one primary factor: access to information.

Kevin Trokey

2019-11-04

Between our coaching services, involvement with the National Association of Health Underwriters (NAHU), and frequent speaking engagements, we get an earful. We regularly hear brokers demanding that their legislators, associations like NAHU, or anyone with perceived influence somehow, some way help them get their old commission/bonus schedules back.

Kevin Trokey

2019-10-28

If you’re reading this, chances are you work for, or own, a business of some sort. It may be for-profit, it may be nonprofit, doesn’t really matter. The goal of every healthy organization is to grow. The motivation behind that growth may be different, but, as the saying goes, if you’re not growing, you’re dying.

Kevin Trokey

2019-10-14

People, STOP holding out on potential buyers!

Kevin Trokey

2019-09-30

Help me out here. I have a “friend” who needs a little advice. You see, he lives in this very peculiar village filled with practical jokers.

Kevin Trokey

2019-09-16

Being a business owner is not for the faint of heart. The number of critical decisions to be made every day is exhausting.

Kevin Trokey

2019-09-03

Three years into my insurance career, I somehow talked my way into the manager role for the employee benefits practice at a multi-line agency. As I drove in that first morning, I started to question whether or not I was qualified for this new role. After all, not only did I only have three years of experience, but I had never worked on a group over 35 lives.

Kevin Trokey

2019-08-05

Every time I turn around these days, one word keeps popping up – transparency. Normally, I get tired of these buzzwords-of-the-day really quick; I know I’m not alone. A simple Google search of overused buzzwords will return such favorites as innovative, disruption, guru, and, on at least one list, transparent is right there.

Kevin Trokey

2019-07-22

I have written before about all of the anger taking place in the industry. More specifically, I have written about angry brokers out there ranting against the carriers.

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